Our last brochure was a “short & sweet” presentation that in my opinion, focused primarily on sales. There was a blurb on history, but the rest had a feel of “come in and buy something to support the artists.” I personally felt it did not promote the gallery as an asset to the Lakes Region community.

Concepts 1 & 3 attempts to take a different approach and promote the gallery

as an asset, something that brings value to the community. I attempted to create visible segmentation with colored headings so the reader could jump to whatever they might be interested in.

Concept 3 did this as well but took a more corporate approach with a minor focus on getting local business to consider sponsorships